Effective Off-page SEO techniques that work in 2019
Now, let’s look at some of the Off-page SEO techniques that work. Most of these Off-page SEO techniques can be used on a long run with effective results but It’s important to always update with the changes & trends in Off-page SEO.
- Blogging ( GOD )
What is blogging in SEO?
Describing a blog would be a very lame task but just to keep a consistent format, here we go.
A blog is an online diary or journal or platform which is updated regularly by an individual or a group of individuals contributing to a cause, purpose, niche, & towards helping others or educating others.
Contributing to such a platform or purpose is called blogging.
The first sign of blogging appeared way back in 1994 & over time it has grown into this huge base of users contributing & growing every day.
How is it done?
You can read the content by Neil Patel. It’s very informative for Beginners – How to start a Blog.
You can also check out our checklist for getting started with Blogging
Does it work in 2019?
Hell yea. hallelujah!
Blogging is the GOD in off-page SEO techniques.
People are making a shit ton of money & growing business with blogging and It’s truly the king of Off-page SEO. By blogging, you can grow as an individual and as a business. You will not only be able to increase traffic & sales but also prove your expertise in your niche, increase brand awareness, grow user base, give a reason for users to come back and mainly you need to blog because everyone else is.
Quick fact
Companies that posted 16+ content per month got almost 3.5X more traffic and 4.5x more leads than companies that published 0-4 monthly posts.
2. Guest Posting ( Angels )
What is guest posting in SEO?
Guest posting is also known as guest blogging. Here you will contribute an article or a sharable content to other reputed blogs with the intent to build links, authority, relationship, and brand awareness.
How is it done?
These are quick steps to get you started
– Research your present niche & find the authority sites that allow you to guest post.
– Look for a topic that hasn’t been published & Create content around it.
– Create the content with 1500+ words.
– Don’t be desperate and stuff the content with your links. Have just 1 or 2 relevant links pointing to your site.
– Keep it authentic.
Does it work in 2019?
hell ya, it does!
Guest postings are more like angels in off-page SEO techniques.
It is the best inbound marketing strategy & it will continue to be a key part of the content marketing strategy as long as content marketing exists & plays an active role in Digital marketing.
If you play your cards right and if you end up getting your content on a reputed site in your space then you will end up generating more traffic, leads, and sales.
3. Social Media
Is social media a part of Off-page SEO?
Absolutely!
Off-page SEO is focused towards bringing relevant traffic to your website, to increase brand awareness & to reach a more niche-oriented audience for better leads, conversion & sales. That’s exactly what social media will help you to do. So, social media is an indirect and an inevitable part of off-page SEO techniques.
How is it done?
You can use different social networks to carry out different tasks but always have a single focused social network. Being active on all social channels is impossible unless you have a big team and lot of time to invest but if you are an individual or a small business focus on just 2 to 3 social networks.
Is it necessary?
There are 4+ billion users on the Internet & nearly 3.1+ billion of them are connected to different social networks. So, if you don’t consider social media in your digital marketing strategy then you are missing out a shit ton of audience.
4. Content Publishing Platform
What is a content publishing platform?
It refers to a platform wherein users can contribute & consume content. Such platforms host a lot of viral, personal, controversial & authentic content & they are highly influenced by social networks allowing you to easily create a loyal user base.
Some content publishing platforms
– Medium
– Slideshare
– Ghost
– Blogger
– Tumblr
– Beam
How is it done? & How will it help?
Just signup to a content publishing platform & build a content that is authentic, interesting, genuine, controversial & personal. This will help you to showcase yourself to a whole new set of audience & because these platforms are influenced by social networks, you will be able to grow followers & also increase traffic to your business or personal website.
5. Question & Answers
What is Question & Answers portal? & How will it help?
Q&A portals help users to form a community to ask questions & get answers. Users can use such platforms to clear their queries, doubts, problems & also get bits of advice from experienced people. Such platforms are also filled with influencers actively contributing & solving. So, increasing your presence on such a platform will help you to portray yourself as an expert & help you to grow as an influencer.
Question & Answers site
– Quora
– Yahoo Answers
– Stack Exchange
– Stack Overflow
How is it done?
– Create a profile with all the information. Showcase yourself as an authority.
– Look for questions from your niche that already has attention.
– Craft your answer better than the most upvoted answer under that question.
– Make use of images, infographics, stats, figures, facts, videos.
– Place just one like pointing to your site.
6. Forums & Blogs Commenting
What is a forum in SEO?
A forum is an online discussion portal where users from similar interest or niche contribute and grow. These portals are used by users to ask questions & get answers, to share their personal view or expierience, to discuss topics, & resolve issues.
How does it help?
You can use such portals to ask questions related to your niche, product or service and get insights on them. You can also answer questions related to your niche, product or service & if you are successful in helping them you can turn them into an admirer & later into a customer.
What is Blog commenting in SEO?
Blog commenting is an act of sharing your opinion, experience, problem or perspective on a blog post or article to a blogger.
How does it help?
If you share your opinion or view on the article then you will be able to grab some attention & turn that attention into visitors for your personal or business site. You will also be able to present yourself as an expert & gain followers.
7. Visual Marketing – Images, Videos, Infographics & others.
What is Visual Marketing?
Visual marketing is the process of marketing using visual elements such as images, videos, infographics & others. This is a more powerful & more memorable form of marketing & it’s the second most effective marketing strategy followed by marketers around the world.
How does it help? & Is it necessary?
It is estimated that nearly 84% of the communication in 2018 will be visual. This actually shows that users are changing. Their attention span & retention time is decreasing every day and they are becoming more dependent on visual media than spending 5 to 10 minutes reading an article. So, it is important to start focusing on creating interactive, easy, quick & shareable content that delivers value, just as an article does.
Visual marketing contents
– Images
– Videos
– Infographics
– Memes
– Presentations
– Screenshots
– Comics
You can check out 10 examples for Visual marketing by Coschedule.
Quick fact
– Everyday 2+ Billion images & thousands of hours of videos are uploaded.
– People form a first impression in a mere 50 milliseconds.
– An estimated 79 per cent of internet traffic will be video content by 2018.
8. Influencer Marketing
What is Influencer marketing?
Here you market your product, service or message to a larger & loyal group of audience with the help of an influencer. The benefits of using such an approach are
– Reach – You will be able to reach a huge active & engaging audience.
– Credibility – You can easily make them trust you and your product or service.
– Salesmanship – You can easily convince them to act and advocate.
How does it work?
Firstly, you need to find the influencers in your niche or market who are being followed by an active group of audience. Then you need to impress them or pay them to endorse your product, service or message to their followers.
Quick Fact
– 70% of Millennials make their purchase decision based on the recommendations of an influencer.
– Facebook is the most influential social channel.
– 18% of consumers purchase decision is influenced by YouTube video.
9. Events & Giveaways
How will Events & Giveaways help Businesses?
Hosting giveaways & events that provide value to its participants will help you to increase brand awareness, grow social media presence & followers, increase leads & sales, promote a new product or service & finally encourage participants to be advocates.
How is it done?
– Determine the goal of the giveaway.
– Plan on how long it runs & where you want to host it.
– Choose the prize.
– Setup a landing page.
– Promote everywhere.
Giveaway & Events hosting sites
– Gleam
– Rafflecopter
– Gimmyit
– Promosimple
– Randompicker
10. Link Baiting
What is Link baiting in SEO?
Link baiting involves crafting an evergreen content or useful linkable resources that other websites want to reference/link to, without you having to approach them for it. This will help you to increase your inbound links & rank better on the search results for the targeted keywords.
Creating such shareable content will help you to increase brand awareness, expose yourself to a niche-oriented audience, build authority, demonstrate expertise and even grow your business.
Quick Fact
Currently, Facebook is the largest social networking site on the Internet with 2.20 billion active users with 5+ Billion content shared daily. So, this is the perfect platform to share your content.
Types of linkable content
– Evergreen Content.
– Infographics.
– Case studies, Whitepapers & Ebooks.
– Reviews, How-to’s & Tutorials.
– Compelling & Emotion provoking or evoking videos.
– Freebies, Events & Quizzes.
– Stats, Facts & Figures.
11. Reddit ( Underestimated )
What is Reddit?
The name Reddit is a contraction of “I read it”. It’s a community and a combination of social media, news sites and message boards where content is socially curated and promoted by site members through voting. The quality of these contents is basically determined by the upvotes & downvotes. The users on Reddit are known as Redditors.
Here users can post questions, videos, pictures, articles, ideas & links that sparks interest. If you get enough upvotes for your content & end up on the front page of the curation then you will end up receiving a shit ton of traffic & even help you grow business.
How does it help?
Not much people use Reddit for their Digital marketing strategy but they are missing out on a huge set of audience. Most Reddit users are within 20-40yr olds who use the site as a means to consume daily news and interesting articles. Some of them use it just like a social network, So you have a huge community of untapped audience.
12. Press Release
What is Press Release in SEO?
It refers to a written communication that reports about an event, product or other happenings related to a company, business or an organization covered by the media, newspaper or popular blogs. Here’s a guide on Press Release
How does it help?
Press release helps you in deriving both direct and indirect value to your site. If your press release is unique & valuable then a newspaper, media outlet, or other blogs are more likely to pick it up and garner you a high-value backlink. But, it mainly concentrates on generating long-term indirect value through brand visibility, recognition and a few other direct values through citation, mention, referral traffic and more.
13. Personal Branding
What is Personal Branding?
Personal branding is an intentional approach to establish a desired image or impression in the mind of others by an individual, group or an organization. This approach will help you to increase brand loyalty and brand preference.
How does it help?
I believe every single individual in the marketing world is a brand themselves. Just like a company the more you market yourself the more value you gain. If every single individual in a company promotes himself as a brand then the company will end up having a cluster of brands who gain loyal followers indirectly leading those followers to the main brand – the company itself. So, it is important for a company to realise this and use its own employees as brand advocates or brand evangelists.
According to a recent study from Weber Shandwick – Global executives attribute 45% of their company’s reputation to the reputation of their CEO. Read more on Personal Branding
14. Social Bookmarking ( Intermittent )
What is Social Bookmarking in SEO?The concept of social bookmarking was thought of back in 1996 with the launch of . Basically, links were tagged with relevant keywords and listed on different online bookmark management services, where users can search for the links based on the keywords or tags.This actually helped a lot of websites to build relevant links, increase traffic, increase discoverability and even grow business.
But, do they work in 2019?Nowadays very few users use personal bookmarking portals for bookmarking their favourite sites or maintaining their favourite list of sites. So, it’s very hard to derive value from this activity. It might help you to get a 5+ on Domain authority & Page authority but it will not bring any value to your brand or business.
15. Classified Ads ( Outdated )
What are Classified ads in SEO?Classified submission is one of the most outdated & overrated in the list of Off-page SEO techniques. Here you create a free ad & submit it on classified submission sites. Then all you do is Pray.
Does it work in 2019?
Hell No!Remember, anything that FREELY promotes you will always have a catch or it’s a do&pray. These activities were working in the early days of SEO but now all these places are spammed every day. You will hardly get any VALUE. but ya, if your end goal is to just get traffic then you can do&pray lol.
16.Local or Business Listings ( Partially )
What is local listing or Business listing in SEO?
Local listings or Business listings act like an online portfolio for businesses. They contain information about the business, such as name, address, phone number, work hour, website, services & more.
Does it work in 2019?
Yes, to some extent. This will help you make your business searchable & increase online authority & presence of the website. but, there has been a substantial decrease in users using such services. So, the future scope is uncertain.
Do post.Kept it up man.
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